AH-MAZING takes place in 2009 from an idea of Andrea Merlo, who after plenty of foreign experiences decides to enter the fashion market to make a concrete impact on society's view on this phenomena, starting from the young generation.
This project's mission is to emphasize the artistic side of fashion in a world where consumerism and capitalism have almost accomplished to "destroy" the true meaning of art and Andrea decided to try and do something about it with the help of some of his favourite designers, artists and friends whose artwork he has always admired. Through his work as creator and owner of Ah-mazing, Andrea wants to become an "ambassador" of creativity and a supporter of young talents, to help them gain the recognition they deserve and make them and their art shine.
Ah-mazing isn't meant to be just a brand like many others, it's meant to be a life-style, a way of being and thinking. It's a cue to look at fashion in a whole different way and to get the world to understand that fashion is not just a synonym of "labels" but there's more to it.
Personally, more than a business, we consider ourselves just a little creative community of artists and hope that in the future, we'll grow stronger and bigger just as one big creative family.
Today's fashion world is in desperate need of innovation and creativity and that's what our artists are here for.
Support our mission and spread art!