aluc

aluc is eco fashion. Shirts and blouses with style, love for sustainability and passion for fashion. We offer upcycled long-arm shirts, half-sleeve shirts, short-sleeve shirts, blouses and long blouses with half- and longsleeve, tops and accessories like bags, wallets and mobilephone bags. Produced fair in Germany and Bulgaria.

We want...
... to offer affordable, nice and cool eco fashion and spread information about the fashion industry, sustainability and ecological matters.
... to raise your awareness of ecofashion through our designs and projects.
... to slow down the fashion industry.
... substituting quality in place of quantity because our resources are limited but our creativity knows no limits.

We do...
... conceptual projects, rejecting the processes of mass production
... ecofashion, that goes far beyond.
... clothes that tell a story.

They reflect where they are coming from... Some pieces are upcycled from left-over fabrics, some pieces are recycled from left-over clothes...
Inspired by the cradle-to-cradle principle, we are trying to keep everything in its cycle.

They reflect where they are produced... Some of them are made in sheltered workshops in Germany, some in our studio in Berlin, some in the fair production "One Good Factory" in Bulgaria, that is specialized in Upcycling .