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mise à jour  3 juin 2011

Vêtements homme, Accessoires

Mats Beckman

Depuis 2010

Origine Copenhague

Assez was launched in February 2010 and is a fashion label that have its focus on creating fresh, modern and stylish designs to fashion conscious men between 18-30 years who are trend-conscious, and which emphasize individuality high.

Mats Beckman founded Assez in February 2010. The idea to start a clothing line for men has long been in his minds, but due to lack of resources, it was not possible until early 2010. After seeing a variety of fashion label trial of the various collections, he missed a style of his own visions, and he decided therefore to create something for themselves. The brand Assez reflects Mats' personal and creative values, and consequently it should be something that he would love to wear.

The label is named Assez, which in English means "enough" because he wanted his clothes to stand out from the nice side, while it would express something luxuriously

The first collection came one month after the launch of the brand and was called Gold N 'Black. The Gold N 'Black collection should prove the first sight of Mats' intentions and he received several positive comments on the road. The first collection was configured as a "showroom" and nothing from the collection was put into production. It is expected that future collections will be put into production in most of Denmark and perhaps also Sweden and Norway.

Clothing and design have always had a major impact on Mats' family, and as little, Mats saw his parents start their own clothing company. Later Mats' mother, Christina Beckman was director and co-owner of Margrethe-Skolen in Copenhagen, which is one of Denmark's largest design schools with students from around the world.

Mats Beckman is an innovative designer who wants to inspire people with his designs and he is not afraid to make innovative choices about design and appearance. He enjoys himself to be inspired by other designers and likes to combine his own designs, with other styles.


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